LET’S OBSESS OVER
TYPE, IDEAS, COLORS, FILM, FRAMES, MOOD BOARDS, DECKS, TANGENTS, OPTICAL BALANCE, MAKING IT POP, CONTRAST, BASELINES, X-HEIGHTS, LAYOUTS, LENSES, BLOWING IT OUT,
TOGETHER
joshharms11@gmail.comGroundwork:
Groundworks's Nitro Cold Brew isn't for everyone.
Artisan in every detail, it's crafted for those who have earned it, sacrificed themselves at the altar of instant coffee, and graduated well beyond the big brands.
REBRAND
Groundworks's Nitro Cold Brew isn't for everyone.
Artisan in every detail, it's crafted for those who have earned it, sacrificed themselves at the altar of instant coffee, and graduated well beyond the big brands.
The Logo
Inspired by their golden state roots and LA style, the new logo highlights Groundwork’s premium quality.
Inspired by their golden state roots and LA style, the new logo highlights Groundwork’s premium quality.
The Can
The new can is designed to stand out on crowded shelves by leaning into a refined luxury that challenges industry norms.
The new can is designed to stand out on crowded shelves by leaning into a refined luxury that challenges industry norms.
The Photography & Typography
Groundwork’s imagery has a silky and rich palette that calls attention to the depth of flavors within, while the typography lets everyone know that Groundwork is a cut above.
Groundwork’s imagery has a silky and rich palette that calls attention to the depth of flavors within, while the typography lets everyone know that Groundwork is a cut above.
Marty Senn
Chief Creative Officer at Carmichael Lynch
Great taste. Great eye for detail. Passionate about making great work and treating people with care and kindness as he does it. Joshuah is a huge talent that brings the same care and craft to small projects that he brings to big, celebrity-driven Super Bowl spots. Also, he's wildly pleasant to be around. He'd be a great part of any team.
Chief Creative Officer at Carmichael Lynch
Great taste. Great eye for detail. Passionate about making great work and treating people with care and kindness as he does it. Joshuah is a huge talent that brings the same care and craft to small projects that he brings to big, celebrity-driven Super Bowl spots. Also, he's wildly pleasant to be around. He'd be a great part of any team.
Fabio Costa
Global Chief Creative Officer at Commonwealth//McCann
Josh is a talented individual and an all-around great guy. Beautiful and smart work that makes you happy.
Global Chief Creative Officer at Commonwealth//McCann
Josh is a talented individual and an all-around great guy. Beautiful and smart work that makes you happy.
Daniel Alves
Creative Director
Joshuah is always up-to-date on the latest trends in design, and he is always looking for new ways to push the boundaries of creativity.
In addition to his technical skills, Joshuah is also an excellent communicator. He is able to clearly articulate his ideas to both clients and colleagues. Joshuah is a team player who is always willing to go the extra mile.
I have no doubt that he would be an asset to your team. He is a talented creative who is also a hard worker and a nice person all around.
Creative Director
Joshuah is always up-to-date on the latest trends in design, and he is always looking for new ways to push the boundaries of creativity.
In addition to his technical skills, Joshuah is also an excellent communicator. He is able to clearly articulate his ideas to both clients and colleagues. Joshuah is a team player who is always willing to go the extra mile.
I have no doubt that he would be an asset to your team. He is a talented creative who is also a hard worker and a nice person all around.
Amina Halim
Creative Director
Beyond being an excellent art director, Josh is a true gentleman and joy to have on any team. He is a master of his craft, works with integrity, and possesses a sharp eye for detail. I can't recommend him enough.
Creative Director
Beyond being an excellent art director, Josh is a true gentleman and joy to have on any team. He is a master of his craft, works with integrity, and possesses a sharp eye for detail. I can't recommend him enough.
Phil Henson
Creative Director
I've had the pleasure of hiring Josh twice, for two very different but equally challenging roles. In both instances, I found Josh to be one of the most dedicated, passionate, and hungry creatives I have worked with. His skills as an AD/Designer and thinking are far beyond his years of experience. He is a student of design and he brings that discipline to every project, whether it's developing a brand's look and feel or designing a deck, his work is thought through from every angle, deeply conceptual, and looks effortless.
While his skills and talent are undeniable and obvious when you look at his work, it's Josh's approach and attitude that set him apart. Eager to learn, grow, and be pushed, Josh seeks out feedback and more often than not is his own harshest critic. His drive and desire to be the best he can be are what push him to keep looking for the right visual reference, to try a couple more type treatments when something just doesn't feel right, and to willing go back to the well and start over when things unexpectedly shift.
I can't recommend Josh enough and hope that I can hire him again soon.
Creative Director
I've had the pleasure of hiring Josh twice, for two very different but equally challenging roles. In both instances, I found Josh to be one of the most dedicated, passionate, and hungry creatives I have worked with. His skills as an AD/Designer and thinking are far beyond his years of experience. He is a student of design and he brings that discipline to every project, whether it's developing a brand's look and feel or designing a deck, his work is thought through from every angle, deeply conceptual, and looks effortless.
While his skills and talent are undeniable and obvious when you look at his work, it's Josh's approach and attitude that set him apart. Eager to learn, grow, and be pushed, Josh seeks out feedback and more often than not is his own harshest critic. His drive and desire to be the best he can be are what push him to keep looking for the right visual reference, to try a couple more type treatments when something just doesn't feel right, and to willing go back to the well and start over when things unexpectedly shift.
I can't recommend Josh enough and hope that I can hire him again soon.